United States Personality Map

How personality varies across the 50 states and D.C., based on 11.1M test results from October 2025 to September 2026.

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Assertive vs. Turbulent by state

Colors compare each state with the U.S. as a whole, which is 58.3% Turbulent.

Assertive vs. Turbulent by state
StateLeaning
Washington, D.C.55.3% Turbulent (3.0 pts more Assertive)
Colorado56.9% Turbulent (1.4 pts more Assertive)
Utah57.0% Turbulent (1.3 pts more Assertive)
California57.0% Turbulent (1.3 pts more Assertive)
Georgia57.3% Turbulent (1.0 pts more Assertive)
Hawaii57.4% Turbulent (0.9 pts more Assertive)
Illinois57.6% Turbulent (0.7 pts more Assertive)
Montana57.6% Turbulent (0.7 pts more Assertive)
Virginia57.6% Turbulent (0.7 pts more Assertive)
Washington57.7% Turbulent (0.6 pts more Assertive)
Florida57.9% Turbulent (about the same)
New York58.0% Turbulent (about the same)
Arizona58.1% Turbulent (about the same)
Massachusetts58.2% Turbulent (about the same)
Nevada58.2% Turbulent (about the same)
Maryland58.3% Turbulent (about the same)
Idaho58.4% Turbulent (about the same)
Minnesota58.4% Turbulent (about the same)
Connecticut58.5% Turbulent (about the same)
Texas58.5% Turbulent (about the same)
New Mexico58.5% Turbulent (about the same)
North Dakota58.6% Turbulent (about the same)
Oregon58.6% Turbulent (about the same)
New Jersey58.7% Turbulent (about the same)
Delaware58.7% Turbulent (about the same)
South Dakota58.9% Turbulent (0.6 pts more Turbulent)
South Carolina58.9% Turbulent (0.6 pts more Turbulent)
Rhode Island59.0% Turbulent (0.7 pts more Turbulent)
Alaska59.0% Turbulent (0.7 pts more Turbulent)
Iowa59.1% Turbulent (0.8 pts more Turbulent)
North Carolina59.1% Turbulent (0.8 pts more Turbulent)
Alabama59.2% Turbulent (0.9 pts more Turbulent)
Wisconsin59.2% Turbulent (0.9 pts more Turbulent)
Wyoming59.2% Turbulent (0.9 pts more Turbulent)
Vermont59.3% Turbulent (1.0 pts more Turbulent)
Nebraska59.3% Turbulent (1.0 pts more Turbulent)
Michigan59.4% Turbulent (1.1 pts more Turbulent)
Missouri59.5% Turbulent (1.2 pts more Turbulent)
Kansas59.5% Turbulent (1.2 pts more Turbulent)
Oklahoma59.6% Turbulent (1.3 pts more Turbulent)
Ohio59.7% Turbulent (1.4 pts more Turbulent)
Tennessee59.7% Turbulent (1.4 pts more Turbulent)
Pennsylvania59.7% Turbulent (1.4 pts more Turbulent)
Louisiana59.8% Turbulent (1.5 pts more Turbulent)
Indiana59.9% Turbulent (1.6 pts more Turbulent)
Mississippi59.9% Turbulent (1.6 pts more Turbulent)
New Hampshire60.0% Turbulent (1.7 pts more Turbulent)
Arkansas60.3% Turbulent (2.0 pts more Turbulent)
Maine60.7% Turbulent (2.4 pts more Turbulent)
Kentucky60.8% Turbulent (2.5 pts more Turbulent)
West Virginia61.8% Turbulent (3.5 pts more Turbulent)

Most Assertive U.S. states

  1. Washington, D.C. +3.0 pts
  2. Colorado +1.4 pts
  3. Utah +1.3 pts
  4. California +1.3 pts
  5. Georgia +1.0 pts
  6. Hawaii +0.9 pts
  7. Illinois +0.7 pts
  8. Montana +0.7 pts
  9. Virginia +0.7 pts
  10. Washington +0.6 pts

Most Turbulent U.S. states

  1. West Virginia −3.5 pts
  2. Kentucky −2.5 pts
  3. Maine −2.4 pts
  4. Arkansas −2.0 pts
  5. New Hampshire −1.7 pts
  6. Mississippi −1.6 pts
  7. Indiana −1.6 pts
  8. Louisiana −1.5 pts
  9. Pennsylvania −1.4 pts
  10. Tennessee −1.4 pts

Figures show how many percentage points more (↑) or less (↓) Assertive each place is than the U.S. as a whole.

Personality rankings

Which places lean furthest toward each end of our five personality scales? See how 108 countries and all 50 U.S. states and D.C. rank.

Extraverted or Introverted

Intuitive or Observant

Thinking or Feeling

Judging or Prospecting

Assertive or Turbulent

Where each personality type stands out

Based on 11,109,810 test results. Want to use this data for research, or have a suggestion? Get in touch.

  • Where does this data come from?
  • What are places compared with?
  • Which results count?
  • Are the results representative?
  • Is the test only in English?