Privacy Policy

We are committed to safeguarding the privacy of our website visitors and this policy sets out how we will treat your personal information. Where we process personal data we shall do so in accordance with the provisions of the Data Protection Act 1998.

Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

What information do we collect?

We may collect, store and use the following kinds of personal information:

  1. information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation);
  2. information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services;
  3. information that you provide to us for the purpose of registering with us (including name, age, date of birth, address, contact number, email, payment or credit card information, username and password);
  4. information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters; and
  5. any other information that you choose to send to us.

Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal data in accordance with the terms of this privacy policy. Where you disclose such personal information of third parties you warrant that you have obtained consent to the processing and storing of such information.

Cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We use "persistent" cookies on the website. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We will use persistent cookies to enable our website to recognise you (as distinct from other users) when you visit and keep track of your preferences in relation to your use of our website.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: http://www.google.com/privacypolicy.html.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. Blocking all cookies will, however, have a negative impact upon the usability of many websites.

(1) Using Your Personal Information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) enable your use of the services available on the website including free personality tests and profiles;

(d) provide you with the Products and other services purchased via the website;

(e) send statements and invoices to you, and collect payments from you;

(f) send you general (non-marketing) commercial communications;

(g) send you email notifications which you have specifically requested;

(h) send you our newsletter and other marketing communications relating to our business which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (and you can inform us at any time if you no longer require marketing communications);

(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

(j) deal with enquiries and complaints made by or about you relating to the website;

(k) keep the website secure and prevent fraud (including credit checks);

(l) conduct analysis and research to improve our services;

(m) generate and display aggregate data regarding your habits, attitudes or other preferences that you choose to share with us (e.g. in our mini-test or research sections); and

(n) verify compliance with the terms and conditions governing the use of the website.

To the extent that your use of our website is for commercial and/or business use you agree and confirm by use of our website that we will only process your personal information as a data processor, within the meaning of the Data Protection Act 1998, and not as an individual or joint-data controller.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us as governed by our Website Terms of Use and Purchase in force from time to time.

We will not, without your express consent, provide your personal information to any third parties for the purpose of direct marketing.

(2) Disclosures

Through your use of our website you agree that you give your explicit consent for us to disclose your personal data to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes set out in this privacy policy.

We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this privacy policy.

In addition, we may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any ongoing or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and carrying out checks with credit reference agencies to reduce credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

(3) International Data Transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries (including the United States) which do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, personal information that you submit for publication on the website in applicable areas will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.

(4) Security of Your Personal Information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password and firewall-protected) servers.

All electronic transactions entered into via the website will be protected by encryption technology.

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password and other login details confidential. We will not ask you for your password (except when you log in to the website).

(5) Policy Amendments

We may update this privacy policy from time to time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

(6) Your Rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:

(a) the payment of a fee (currently fixed at GBP £10); and

(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes, by sending an email to us. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.

(7) Third Party Websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(8) Updating Information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(9) Contact

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to support@16personalities.com or by post to 6 New Street Square, London, EC4A 3DJ, United Kingdom.

(10) Data Controller

The data controller responsible in respect of the information collected on this website is NERIS Analytics Limited.

Our data protection registration number is ZA059227.