Knowledge Base
Who Fakes It Most? Personality Types and Authenticity: A Study
Faking it is nearly universal, but personality shapes who does it most, where it peaks, and whether people see it as the same as lying.
How Self-Confidence Differs Across Personality Types: A Study
Self-confidence varies wildly by personality type – and not always how you’d expect. Explore the results of our "Self-Confidence" survey, which had over 26,000 respondents of every personality type.
Personality Types and How They Use Social Media: A Study
How does personality shape social media habits? Our survey of over 18,000 people shows clear patterns in privacy, posting, online friendships, and more.
How Personality Shapes Reading Habits Across the 16 Types: A Study
From genres to e-readers, our "Reading Preferences" survey reveals how all 16 personality types choose, consume, and connect with reading.
How Different Personality Types Make and Keep Friends: A Study
Personality shapes every stage of friendship – from first impressions to who counts as a friend. See how all 16 types approach making new connections.
ENFPs: The Personality Type That Barely Needs Personal Space
ENFPs (Campaigners) keep the smallest personal space of any personality type – and are among the best at reading yours. Here’s what the “Personal Space” survey reveals.
How Approval Drives ENFP People-Pleasing
ENFPs are the personality type most likely to need to be liked by everyone. The data shows how that single desire shapes their whole approach to people-pleasing.
How Personality Shapes Negative Thought Patterns: A Study
In our "Thought Patterns" survey over 70,000 respondents helped us understand which personality types struggle most with rumination, self-blame, and breaking the cycle.
How Personality Types Experience and Express Affection: A Study
What our survey with nearly 28,000 respondents reveals about how personality shapes the affection people crave – and the closeness they actually receive.