Valentine's Day is officially over, which probably means you're still riding the high of romantic success, enjoying lots of discount chocolate from the drugstore, or having “conversations” with your partner about what, exactly, went wrong.
Whatever you’re up to post-Valentine’s, we’re still curious about how each personality type actually spent one of the most polarizing days on the calendar.
In our Valentine’s Day Celebrations survey, we asked 31,449 respondents about their opinions and preferences around this holiday. The results tell us how you likely spent the day. While we can’t really predict what any single one of you did on February 14th, we can take a lighthearted and data-backed stab at it.
Analysts: Optimizing Romance (or Questioning Why It Exists)
INTJs (Architects)
Romance, INTJ-style, is basically optimized companionship. Only 29% of these personalities think it’s important to celebrate Valentine’s Day – the lowest of any type. They generally opt for staying home with something simple, and they’re the only type that actually prefers functional over sentimental gifts. A whopping 85% of people with this personality type believe that the holiday is manufactured, which tracks perfectly with their general disdain for manufactured sentiment.
Their partners either received incredibly thoughtful gifts planned weeks in advance (because they rarely do anything without prior planning), or spent the evening discussing whether love can really be quantified. You can also bet that they went out on the 15th to stock up on marked-down gourmet chocolate.
INTPs (Logicians)
INTPs likely spent the buildup to Valentine’s Day pretending it doesn’t exist (while researching why the date was chosen in the first place). Only 30% of INTPs think it’s important to celebrate what, for them, is a primarily commercial event. If they’re single (let’s be honest – even if they aren’t), there’s a solid chance they passed the day downright annoyed. It’s one thing to intellectually dismiss a holiday and quite another to watch everyone participate in it.
If they did choose to celebrate the day with someone, they probably voted for staying in. And then they spent the evening explaining to their partner the pagan origins of the holiday while simultaneously enjoying the dinner date they claimed not to care about. By now, they’re just glad the day is over.
ENTJs (Commanders)
Valentine’s Day brought out peak ENTJ tendencies. They simultaneously critiqued the system while making it work for them. Interestingly, exactly 50% of people with this personality type think that Valentine’s Day is important. But either way, they likely executed it flawlessly. They undoubtedly made reservations at the best place in town weeks in advance – with backup plans in case their first choice fell through.
These personalities likely think of romance as a race that they need to win, and they don’t leave success to chance. Their love interest surely received flowers and an amazing meal, if not more. At this point, they’re definitely plotting how they can do an even better job for next year’s celebration for maximum relationship satisfaction.
ENTPs (Debaters)
For ENTPs, Valentine’s Day can quickly become a group activity. More than half of all ENTPs (64%) say that they would enjoy socializing with others on a day that’s supposed to be dedicated to their partner – among the strongest agreement of all personality types.
These personalities probably spent the day pivoting their plans and still ended up doing something completely unexpected. Their dinner reservations somehow became an impromptu road trip (or if they’re single, a philosophical conversation about rom-com tropes at a dive bar). Their partners either found this charmingly chaotic and have been posting all the pictures on social media, or are now talking about options for couples therapy.
Diplomats: Desperately Seeking Meaning
INFJs (Advocates)
Deep down inside, INFJs really do want Valentine’s Day to mean something, which is exactly why it often disappoints them. While 55% think it’s important to celebrate, most believe it’s a marketing ploy. They’re caught in their classic dilemma – they want meaning but actively resist manufactured sentiment. This explains why so few actually attach profound meaning to the holiday.
If they celebrated, they opted for a quiet evening at home with something simple. Whether giving or receiving, they strongly prefer sentimental over functional gifts, because the thought behind the gesture matters more than its utility. Those who felt disappointed on February 14th weren’t upset about missing chocolates or flowers – they were stuck on why the evening felt “nice” instead of transcendentally romantic. To feel better, they went and bought themselves some heavily discounted roses.
INFPs (Mediators)
More than half – 57% – of INFP personalities think that Valentine’s Day is important to celebrate. They are among the most sentimental personalities out there, after all. And they didn’t just celebrate their romantic partners – they likely came up with thoughtful presents for each of their closest friends. If one of those friends (or better yet, their partner) shared about their thoughtfulness online, it was likely their best gift of all.
Even single INFPs found ways to observe the holiday – they spent February 14th listening to melancholic indie music and journaling about their ideal partner. By the 15th, they’d written three poems about self-love and stocked up on a year’s supply of Sweethearts conversation hearts candy.
ENFJs (Protagonists)
ENFJs went absolutely all-in on Valentine’s Day, and they’re paying for it now. A remarkable 69% of them think it’s important to celebrate – more than any other personality type. And they likely had plans lined up well in advance. But they didn’t just plan for their partner. Oh, no. They also made sure their friends felt loved, organized a Valentine’s (or Galentine’s!) Day gathering, and sent thoughtful, handwritten cards to half their social circle.
When it’s all over, they’re completely exhausted – but that doesn’t really matter. They’re already planning how to make next year even more magical for everyone. Including themselves. Maybe.
ENFPs (Campaigners)
ENFPs are one of the other personality types who go all out for Valentine’s Day. At 38%, they’re the most likely personality type to say that they attach deep meaning to the holiday. Most do think it’s too commercial, but that didn’t stop them from having fun. They just added their own authentic twist.
They did all the Valentine’s activities – went on a date (or a quirky adventure) with their partner, celebrated their friendships, and checked their social media to see if anyone posted something about them – because they absolutely flooded their own Stories or status updates celebrating everyone they love. Now, days later, they’re still posting pictures of all the fun they had.
Sentinels: Valentine’s Day by the Book
ISTJs (Logisticians)
ISTJ personalities are not exactly romantic – they’re dutiful, which for them, is the same thing. Only 29% think Valentine’s Day is important (tied with INTJs for lowest), and they absolutely think it’s a corporate cash grab. But that doesn’t matter. If they’re in a relationship, they perfectly executed all the Valentine’s Day traditions because that’s just what you do.
Yes, they likely did everything at home. And yes, they definitely kept it simple. And no – there were no other friends involved. But they did make it a special occasion, possibly even dressing up. When it was all over, they were proud of their effort, even if the occasion itself is somewhat silly.
ISFJs (Defenders)
ISFJs are the understated romantics of the bunch. They’re likely to think Valentine’s Day is important, but they’re not showy about it. If they celebrated, they channeled all their energy into making their partner feel special through homemade treats, a thoughtful card, and remembering every tiny preference. They did everything perfectly.
Their holiday celebration was intimate, not performative. They gave sentimental gifts because that’s what matters. The only gift they were hoping for was to be seen and appreciated for all that effort. The ones who didn’t get that acknowledgment? They’re absolutely not going to bring it up. But they will quietly file it away in their mental ledger.
ESTJs (Executives)
ESTJs show up in the middle of most Valentine’s stats, which is not surprising at all for these personality types. Half of them (49%) think it’s important, but they’re entirely practical about ritual romance. For these personalities, the day is an important checkbox not to be ignored in relationship maintenance. There’s nothing transcendent about it, it’s just something you do because successful partnerships require consistent effort.
They surely made their plans well in advance, showed up on time, and pulled everything off perfectly. The effort is what matters. When it was all over, they considered the obligation fulfilled. Mission accomplished. Oh – and they are definitely taking advantage of the post-holiday sales. They might just find an appropriate gift they can stash away for next year.
ESFJs (Consuls)
Most ESFJs are unapologetic Valentine’s Day enthusiasts, and they want the full experience. Their holiday probably included going out somewhere nice, giving their partner an excuse to dress up, giving sentimental gifts, and yes, posting about it online. It’s not about showing off. It’s about publicly celebrating that their relationship matters.
If their partner didn’t match their energy? They’ll be hurt but will try not to show it, working overtime to convince themselves that it’s no big deal. It’s just a commercial holiday anyway, right? Either way, they’ll spend the next couple of days checking in with their friends to make sure everyone feels loved and appreciated.
Explorers: Living in the Valentine’s Day Moment
ISTPs (Virtuosos)
ISTPs had the strongest preference for low-key Valentine’s celebrations of any personality type – 85% chose simple over fancy, and they mostly preferred staying home. For them, the ideal date looked like doing something simple and calling it quality time. They might have even surprised their partner (and themselves) with an unexpectedly sentimental gift.
If they were single, however, it was just another day. One that was particularly annoying. A holiday built on expressing lovey-dovey emotions? You can insert a “vomit” emoji here. Regardless, there’s a good chance they’ve already stocked up on bargain candy, which they’re readily sharing with their closest friends.
ISFPs (Adventurers)
The 66% of ISFPs who think Valentine’s Day is trivialized were just trying to reconcile their desire for real romance during a holiday that feels manufactured. But if they are in a relationship, there was a good chance they felt compelled to celebrate it.
People with this personality type are perfectly split on whether it’s best to go out or stay home. It’s literally 50/50 – the only type with this exact balance. This captures their core dilemma: they wanted authentic, in-the-moment experiences, but they also value intimate settings. Sunrise hikes and impromptu art projects beat dinner-and-roses every time. No matter what happened, the next day, they were definitely wondering if they could have done it better.
ESTPs (Entrepreneurs)
ESTPs are likely to treat Valentine’s Day like any other opportunity for excitement – it was never about the holiday, it was about the experience. Very few of them attach deep meaning to the day. But that doesn’t matter. They showed up with energy – 75% of them want to go out on Valentine’s Day, the highest of any type. They wanted the full experience – to dress up and socialize with others. If their partner posted about their night online – even better!
Unfortunately, if their partner expected traditional romance instead of concert tickets or bungee jumping, they heard about it the next day. And they’re still genuinely confused about why anyone would prefer a quiet dinner over an adrenaline rush.
ESFPs (Entertainers)
If there is a personality type who was still glowing on February 15th, it is definitely the ESFP. They are among those most likely to enjoy the holiday. They wanted to see their friends, go out, get dressed up with their partner, and revel in fancy celebrations more than most.
Only 52% think Valentine’s Day is over-commercialized – the lowest of any type. If everyone’s having fun and celebrating love, who cares? They were there for the vibes, the photos, and the memories. And who doesn’t love all those clearance sales after the fact?
Conclusion
Whether you spent Valentine’s Day engaging in calculated romance, overthinking the holiday’s societal implications, or treating it like a tangible demonstration of your love, your personality type influenced your experience more than Cupid’s arrow ever could.
So, did we get it right? Tell us in the comments how you actually spent Valentine’s Day – and whether your personality type’s description was spot-on or off base. Oh, and if you know someone who needs to read their type’s section, share this article with them.
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