Why are some people happier, more confident, and more successful than others? What do they know that you don’t?

In our Academy you will discover a road map to help you understand how to get where you want to go.

The Academy is a set of courses, exercises, and tools created exclusively to help you discover and harness your true potential. We have dedicated ourselves to understanding personality, so you can get the most out of life by making the best use of your strengths and learning from experiences of other Advocates.

While the free information on our website provides a detailed overview of your personality, our Academy goes much deeper. It offers a thorough roadmap to help you through your biggest challenges in all core areas of life, made specifically for your unique needs as an Advocate. It will help you find the success, motivation, and self-understanding you’ve always dreamed of.

We’ve spent thousands of hours and tens of thousands of dollars on researching, creating, and testing our material. We’ve combed through stories of other Advocates, analyzed hundreds of surveys, and tested a myriad of different approaches. We did all this so we could create something truly epic. We want to help people like you get the most out of life by truly understanding themselves and unlocking the true power of their often misunderstood and neglected strengths.

It’s so freeing to see words put to traits I’ve tried to understand for years. It makes understanding others just as helpful, too. Being able to harness my strengths has been a great step forward. On the other hand, accepting and growing in areas of weakness is eye opening.


We won’t lie to you, this is no magic pill. Personal growth takes time, consistency, and patience. If you’re only here for shallow quick fixes, then the Academy isn’t for you. If you aren’t interested in truly understanding who you are and facing your strengths, weaknesses, and fears, even if that makes you cry at times, the Academy isn’t right for you either.

The Academy was designed for Advocates who want to live a fulfilled life, create meaningful connections with others, and deeply understand who they are – and then use these insights and tools to begin the journey to finding their place in the world and living a fulfilled life.

What’s inside the Academy?

Personal Growth

Discover how to leverage your traits to grow as a person, and get where you want to go regardless of the bumps in the road. (more...)

Academic Path

Explore how you learn at various stages of your life and which of your personality traits can help or hinder you when learning. (more...)

Career and Professional Growth

Get better at navigating the professional world and achieve your professional goals without compromising your integrity. (more...)


Learn how to find and develop meaningful, fulfilling friendships not just with other Advocates, but with every personality type. (more...)

Romantic Relationships

Learn more about how different personality types act, and what they are likely to expect from you in different stages of the relationship. (more...)


Discover your strengths and potential as a parent – including the analysis of the challenges you’re likely to face with different child personality types. (more...)

Research Data Add-on

Unlock advanced charts in member surveys and explore our 100+ studies, learning more about the fascinating ways personality traits shape our lives. (more...)

1. Personal Growth

Are you ready to discover how to leverage your Advocate traits to help you grow as a person – and get where you want to go despite the bumps in the road? In this course, we outline the five sources that you draw motivation from, and illustrate what happens when all those sources are balanced—and what to do when they become unbalanced. You’ll find plenty of pointers to living your best life in a balanced, holistic way to avoid falling victim to your “dark side,” as well as real-life examples and other tools for this personal development journey. (more...)

You’ll also be able to practice applying this knowledge by completing over a dozen exercises aimed at the challenges you’re most likely to encounter as an Advocate. Ranging from simple to-do lists to captivating scenarios and possible outcomes, these easy-to-follow exercises prepare you for the road ahead.

And, if you’re interested in digging even deeper into various aspects of your personality and behavior, you’ll be able to do so with the help of many additional tools and tests included in this course. Whether you wish to assess your emotional intelligence or find out how Machiavellian you are, we promise you plenty of wonderful “a-ha” moments that provide personal insight on a profound level.

2. Academic Path

Whether you’re still in high school, working your way through college, or learning on the job, our Academic Path course explores how you as an Advocate learn at various stages of your life, and how your personality traits can help or hinder your educational pursuits. Achieving the right balance between your specific personality traits and preferred learning styles is key to a smooth and successful learning process, and this course will both explain why you as an Advocate learn the way you do, and how to best use this understanding to your academic advantage. (more...)

This course isn’t just for those in formal education, though. You’re curious, passionate, and relentlessly idealistic, but these qualities often struggle to reconcile a desire for personal transformation with the often career-oriented focus of so many accredited programs. That’s why we go beyond school and explore your attitudes and potential across a lifetime of self-directed learning, whether putting paint to canvas for the first time or, indeed, exploring yourself in these very pages.

Alternative education such as homeschooling, trade school training, online courses, and work/study internships, are all part of today’s academic landscape, and you’ll discover which can be the perfect fit for your personality type. From the high school experience to lifelong learning, this walkthrough is guaranteed to be engaging, informative, and personally enlightening.

3. Career and Professional Growth

Stuck in a rut? Not sure of the next step in your career? Get better at navigating the professional world as an Advocate, and explore how you can achieve your professional goals without compromising your integrity. Many of your values and ideals are likely to be at odds with what the majority of others seek and expect in their careers, so having a deep understanding of your inner core is vital to avoid getting frustrated or thrown off the right path for you. The personal knowledge this course will bring is even more important if you’re drawn to a more unorthodox path – such as that of an entrepreneur or non-profit professional. (more...)

There’s no single magical job that would make all Advocates happy. But by learning what happiness and balance look like to your personality type, you’ll find it much easier to ensure that you get on – and stay on – the path that’s the best match for your unique set of goals, attitudes, and traits. We reveal all that, and more, in this course.

Of course, there are plenty of factors outside your personality traits that have considerable impact on how good a fit a particular field or position can be. So, we’ve also developed and included a number of additional tests to help you understand what your individual core values and job preferences are.

Finally, it’s always helpful to hear what paths other Advocates have explored, and what challenges they’ve encountered. In our interactive Career Stories section, you’ll not only be able to explore stories submitted by other Advocates, but you’ll also have the unique opportunity to share your own story and interact with others who choose to follow in your footsteps!

4. Friendships

It’s so easy to underestimate how vital having strong, stable friendships can be when it comes to living a fulfilling life and achieving your goals, whether personal or academic, professional or romantic. In this course, you’ll learn how to find and develop meaningful, fulfilling friendships not just with other Advocates, but with every personality type. (more...)

Advocates can be intense and demanding friends – while your friendships can often reach a depth many other personality types find difficult to imagine, your inner fire can also become a destructive force if not wielded carefully. We help you explore core trends in Advocate friendships, and discuss how you can use your strengths to develop the types of friendships you’ve been longing and searching for all your life.

We examine what you’re likely to seek in your friendships, and what potential pitfalls you need to be aware of. We then dive deeper into your interactions with other personality types as an Advocate, exploring specific aspects of compatibility, as well as ways to avoid imbalance in each combination – and highlighting warning signs and opportunities to watch out for. Finally, we wrap up the course with several exercises and tools aimed at helping you strengthen your current and potential friendships.

5. Romantic Relationships

There are few things Advocates take more seriously in life than finding their soulmates. That’s why the more intimate knowledge of your personality type you have, the healthier and happier your intimate relationships can be. This course is designed to help you not only understand what traits you should be looking for in a significant other, but also ways to master your own desires and emotions. Our real-life examples, easy-to-understand insights, and personalized content will get you as prepared as possible for romance – you’ll learn how different personality types approach intimacy, what they seek in potential partners, and what they’re likely to expect from you in all stages of loving relationships. (more...)

Whether you’re actively looking for a life partner or have spent many years in a romantic relationship, you’ll find this course enlightening and provocative. We should never stop learning, and Advocates are often the first to promote this attitude – romantic relationships are no exception. By digging deep into the complex and diverse interactions of various personality types in a romantic context, you’re bound to gain awareness that can be a tremendous help in your love life.

As well as our personalized and proprietary course materials and exercises, you’ll also gain access to an additional test aimed at helping you understand how you and your current (or desired) partner align on a variety of indicators linked to your attitudes and behavior in your relationship. Armed with this knowledge, you’ll not only feel more confident as a romantic partner, you’ll ensure your love connections are more fulfilling and authentic.

6. Parenthood

Few challenges in life are as maddeningly difficult, yet as exhilarating, as being a parent. In this course, you’ll discover your strengths and potential as a parent during each stage of development, from infancy to adolescence, and explore ways you can use these strengths to achieve balance in your complex and ever-changing relationship with your child. You’ll find plenty of tips and ideas for strengthening the bond between you and your child in each unique life stage. (more...)

For Advocates, parenthood isn’t just about the challenge of raising a child to become a fulfilled and successful adult. It’s also a unique opportunity to look deep into yourself and find the right balance between competing forces – controlling destiny and accepting your child’s unique path, or encouraging an enlightened empathy during a life stage where your child simply isn’t able to practice this ideal. With these ideas in mind, we not only show you ways to be a more engaging and motivated parent for your child, but also provide advice on how to reduce stress and remain in touch with your true self – despite all the responsibilities and multitasking that parenting brings.

We also include additional tools to allow you to gain insight into which personality traits your child is actively exploring, and to learn more about your preferred parenting style – and possible alternatives. There’s no single recipe for being a perfect parent, especially considering Advocates’ rarity, but this course can equip you with the knowledge to make it clearer, easier, and less stressful.

7. Research Data Add-on

Have you ever wondered whether Americans are more passionate gamers than Europeans? Or which personality type is the most likely to settle down in a rural location as opposed to a bustling metropolis? Or whether men or women are more likely to say that religion plays a big role in their daily life? Designed for true “personality geeks,” our Research Data add-on is the once-in-a-lifetime chance to happily spend hours digging through trends and correlations we’ve gathered over a number of years. (more...)

With a database containing thousands of insights – and more being added every week – this is a unique opportunity to really dig deep into the intricacies of the human mind. If your eyes are already glistening with curiosity, then this add-on is for you, fellow geek. You’ll find plenty of surprises – we promise.

We know this works because the feedback we receive is both amazingly positive and inspiring. Just see 500+ testimonials people have sent us. And that is just the tip of the iceberg. Now you’re just moments away from having breakthroughs like these too.

Interactive Courses
Downloadable Profile
Begin your journey by digging deeper into your attitudes, behaviors, and experiences, and mastering the driving forces behind your motivation and development.
Personal Growth
Academic Path
Career and Professional Growth
Romantic Relationships
Research Data Add-on
$29 / year
Go further by not only invigorating your personal growth, but also improving your learning skills and understanding how to find (and thrive in!) your dream career.
Personal Growth
Academic Path
Career and Professional Growth
Romantic Relationships
Research Data Add-on
$49 / year
Save 30%
Master and amplify your personal and professional growth by learning how to initiate, maintain, and develop authentic relationships with those around you.
Personal Growth
Academic Path
Career and Professional Growth
Romantic Relationships
Research Data Add-on
$79 / year
Save 50%

Instant access. Cancel anytime. Risk free 60-day money-back guarantee.

None of the packages fit your needs? Build your own!

Advocate Premium Profile

If you prefer studying these materials offline, you can also download the course content in a convenient PDF format. The Advocate premium profile does not include exercises or interactive tools, but you will be able to upgrade your order to cover them at a later date, if you choose to.

The premium profile is divided up into 8 chapters over 230 pages. Inside each chapter is a detailed analysis of the Advocate’s personality with advice to help you overcome your biggest challenges in each major area of life, from friendships to work to parenting and more.

Theoretical Background
Type Overview
Personal Growth
Romantic Relationships
Career and Professional Growth
Academic Path

Instant access. Study anywhere. Risk free 60-day money-back guarantee.

Interested in more than one profile? Save over 70% by purchasing the full set.

See what other people had to say about their experience

A few highlights from 500+ positive testimonials

I can only say that I wish I had found this sooner to better understand my combination of personality traits. From learning about yourself to your friendship, romance, education and career preference, the profile is spot on. Thanks for the wonderful insight and advice guys!


This helped explain many traits that I just didn’t understand. I never understood why certain things about me were so different from others, and constantly felt misunderstood because of it. This changed that for me. I accept who I am confidently and securely.


It was so accurate it was scary. I often wonder why I am the way I am, and find myself analyzing my personality and my surroundings. I finally found something that describes how I am feeling, and I will never stop learning and growing. Thank you.


For someone who is interested in understanding people this is amazing. Combining scientific insights about personality types with practical insights from groups of people hits the sweet spot. Whether you want to understand your friend, relationship or work, this has valuable lessons for everybody.


I have been reading “personality type” literature for decades, but this is the first test that actually had a practical application! I was actually able to do something with the information! This is helping me finally get a position in sync with my strengths instead of my weaknesses. Do yourself a favor and get the report!


This has given me valuable new insights into what motivates me, my husband, children and friends. I now have a new appreciation for my husband and can see how we can get caught up in misunderstandings. I am now also much more curious about the energy, drives and approach of the people in my life.


Risk free money-back guarantee

If you do not get exactly what you expect out of the Academy — for any reason — just drop us an e-mail within 60 days and we will refund your money, no questions asked. If you don’t find this information useful, we don’t deserve your money. It’s that simple.

Hi! How can we help?
Can I pick a single course or build my own set?
Sure – please simply click the “Build your own” link below the “Start Learning” button and pick the course(s) you need.
What if I don’t find the courses useful?
We’re sure you’ll love exploring the insights and advice in the Academy. But we want you to feel confident about that too. If the Academy doesn’t meet your expectations — for any reason — just e-mail us within 60 days and we’ll refund your money, no questions asked. If you don’t find the Academy useful, we don’t deserve your money. It’s that simple.
How are the course materials presented?
Academy courses combine static content with interactive tools and exercises. You’ll also be able to take notes and interact with other members, if you choose to. You won’t need to download or install anything to explore the Academy.
Can I manage my subscription online?
Yes, of course. You’ll be able to add extra courses or turn off the auto-renewal at any time, without having to contact us. We love getting feedback though, so if you ever have any questions or comments regarding the Academy, please don’t hesitate to get in touch!
How often is Academy updated?
Very. We’re constantly working on new tools, exercises, and insights, and no month passes without us publishing new Academy content. If there are any specific tools or advice you’d like to see, please let us know and we’ll see what we can do. We want our research to contribute to your personal and professional growth as much as possible.
We’ll try to respond within the next few hours. You can also e-mail us at support@16personalities.com if you prefer.