Why are some people happier, more confident, and more successful than others?

Mastering your personality is key to achieving balance, success, and confidence.

Throughout your whole life, Advocate, you’ve always sought answers. From global issues to your friend’s daily struggles, your restless mind has worried, questioned, and wondered. And you can’t really stop it. Because you care.

The same quest for understanding has led you here, to these very pages. But this time it’s a bit different. This time it’s about something you’re perhaps a bit scared to analyze. It’s about who you are.

Like many Advocates before you, you probably came to our website just hoping to learn something fun about yourself. You did. You liked it, so you kept reading.

Then, at one point or another, something clicked. You realized that this just got much more serious than you initially thought. Because there’s that one question you’ve always quietly asked yourself.

You’ve asked that question when you were feeling misunderstood yet again. You’ve asked it when you were doubting whether your chosen path was the right one. And you’ve asked it when you saw people find happiness in something that brought none to you.

You wanted to know whether there were any others out there who thought, dreamed, and struggled like you – and if so, was there any chance you could learn how they coped with challenges like the ones you were facing?

The answer is YES. We’re all unique, but we can also be more alike than it may seem at first. Your personality type is very rare, but there are still millions of Advocates in the world – and drawing upon their insights and experience can be tremendously empowering.

And this is where we can really help you.

It’s so freeing to see words put to traits I’ve tried to understand for years. It makes understanding others just as helpful, too. Being able to harness my strengths has been a great step forward. On the other hand, accepting and growing in areas of weakness is eye opening.


What more can we tell you?

You’ve probably just finished reading the overview of the Advocate personality. It’s quite detailed, and we hope you found it enlightening. However, you’re still yet to discover the remaining 95% of Advocate insights. That’s not an overstatement. So far, we’ve barely touched the surface.

We’ve spent thousands of hours combing through people’s life stories and experiences, analyzing hundreds of surveys, and testing a myriad of different approaches. We did all this so we could help Advocates like you get the most out of life by truly understanding themselves and unlocking the true power of their often misunderstood and neglected strengths.

What will you find inside?

Personal Growth

Discover how to leverage your traits to grow as a person, and get where you want to go regardless of the bumps in the road.

Romantic Relationships

Learn more about how different personality types act, and what they are likely to expect from you in different stages of the relationship.


Learn how to find and develop meaningful, fulfilling friendships not just with other Advocates, but with every personality type.


Discover your strengths and potential as a parent – including the analysis of the challenges you’re likely to face at each stage of development.

Academic Path

Explore how you learn at various stages of your life and which of your personality traits can help or hinder you when learning.

Career and Professional Growth

Get better at navigating the professional world and achieve your professional goals without compromising your integrity.

Trusted by 27,500+ readers

Hundreds of testimonials say it all! Read on.

How can you learn?

People learn in different ways, so we’ve put together several options for you – you can pick whichever feels right to you. You’ll be able to upgrade at any point, if you choose to.

Advocate Premium Profile

The first option is our 242-page premium Advocate profile with the full growth roadmap. It comes in a convenient PDF format and is perfect for Advocates who enjoy inspiring and thought-provoking reading, whether at home or on the go.

Advocate Premium Profile + Academy

The second option is a combination of the downloadable premium profile and interactive online Academy. You’ll explore additional assessments, advice, and growth exercises for an entire year. You’ll be able to track your progress, make notes, and exchange advice with other Advocates studying these materials.

All Premium Profiles + Academy

The third option is for those who wish to get profiles for all personality types. You can save over 60% compared to buying the profiles separately, and you’ll get the same access to the Advocate Academy as you would with the second option.

Let’s continue your journey!

Advocate Premium Profile
Download the full 242-page Advocate profile. You’ll be able to read it on any device, whether it’s your computer, phone, or an e-reader.
Perfect for starters
Advocate Premium Profile + Academy
Download the full 242-page Advocate profile and get access to our interactive Advocate Academy with lots of additional tests, insights, and exercises for an entire year.
A well-rounded approach to growth
All Premium Profiles + Academy
Download profiles for all personality types (3,600+ pages total) and explore the interactive Advocate Academy with extra tools and materials for an entire year.
For those who seek full understanding
Risk free money-back guarantee

If you don’t get exactly what you expect – for any reason – just drop us an e-mail within 30 days and we’ll refund your money, no questions asked.

“...surprisingly accurate...”
“...deep and insightful look...”
“...a game changer...”
“...real adventure in self-discovery...”
“...the most liberating feeling...”
“...well worth the price...”
“...incredibly useful...”
“...so much happier now...”
“...absolutely blown away...”
“...very inspiring...”
“...truly worth the money...”
“...profound impact...”
“...amazing report and crazy accurate...”
“...mind blowing...”
“...significantly improved my relationship...”
“...the real deal...”
“...now I have the courage to be me...”
“...informative and highly intuitive...”
“...love love love it...”
“...finally feeling understood...”
“...great product at an even greater price...”
“...feeling of recognition...”
“...very, very eye opening...”
“...gave me my faith in the future back...”
“...freakishly accurate...”
“...nothing short of an inner awakening...”
“...glad I made this investment...”
“...like a map of yourself...”
“...wonderful insight and advice...”
“...a great confidence booster...”
“...meeting myself for the first time...”
“...a little bit freaky...”
“...real food for thought...”

Not a member yet? Create a free profile by taking our personality test or entering your results yourself.