Your journey to self-discovery is just beginning…

…and you know it’s a path worth pursuing.

You’ve tried to be more like them.

You’ve tried to be more normal.

You’ve tried to fix yourself.

But, Advocate, you’re not broken.

You just learned that your personality type is the rarest of all and that Advocates like you brim with quiet passion, thrive on creating solutions that impact the greater good…and tend to push themselves to the point of burnout.

And that’s just scratching the surface.

The more you understand about the way you tick, the more confident, comfortable, and compassionate you can be as you shed lifelong labels, strengthen your relationships, and explore the things that give you meaning and purpose.

That’s where we come in – to help you gain a deeper understanding of who you are, put your gifts to work, and unleash your potential, so you can fully show up for the people and causes that you care about.

Your uniqueness isn’t a flaw – it’s your superpower. And when you embrace it unconditionally, you can develop more fully into the person you’re meant to be. Consider this your key to unlocking the growth that may have been stalled by feelings of self-doubt and misunderstanding.

What you’ll find inside

Take a deep breath, Advocate. Your world is about to make a whole lot more sense as you dive into chapters, tips, and advice on:

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Personal Growth

Searching for a sense of purpose? Get to know what motivates you deep down – so you can create your own path forward.

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Looking for a meaningful career? We’ll help you find a professional path that lights you up – and suits your values.

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Romantic Relationships

Longing for true love? Learn to bring your greatest gifts to your romantic relationships – and connect with any personality type.

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Craving more connection? We’ll help you find kindred spirits (they’re out there, we promise!) and cultivate deep friendships.

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Focused on raising happy, purpose-driven kids? Find out ways to help your children grow into their gifts and passions.

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Academic Path

Need to reconnect with your love of learning? Turn curiosity and imagination into your greatest learning tools.

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Trusted by 130,000+ customers

Hundreds of testimonials say it all! Read on.

Some packages include specialized tests

Personal Growth

12 tests

Understand, accept, and honor who you are…while revealing the path to growing into who you want to be. See how well you recognize your own and others’ emotions with the Emotional Intelligence Test – or explore your dark side with the Dark and Light Side Test.


13 tests

Explore professional paths that give you meaning and purpose. Find out which job fields likely fit you best with the Job Preferences Test. Plus, to advance in your current career, gain insight into your unique leadership style with the Leadership Styles Test.


6 tests

Create more fulfilling, authentic connections, both romantic and otherwise. See why some relationships sizzle and others fizzle with the Romantic Fulfillment Test. Or use the Parenting Styles Test to get insight into your parenting style – whether you have kids already or not.

Frequently asked questions

The free personality test that you took provides some fantastic insights, but you’ve only seen 5% of what we can show you. Your Premium Profile holds the remaining 95% of insights into your personality type and goes way deeper than what you’ve already read. If you genuinely want to understand yourself and grow into the best version of yourself, then upgrading to the Premium Profile is a must. Think of it as your roadmap toward a happier, more successful, and more versatile you.

One of the most frequent responses from people after they take our personality test is, “I wish I had found this sooner.” For you, sooner is today, and that makes today the best time to upgrade to the Premium Profile. Today, you can take your happiness, success, and confidence into your own hands.

The first package (Premium Profile) gives you immediate access to the e-book for your personality type.

The second package (Premium Profile + Specialized Tests) gives you access to your e-book as well as 30+ specialized tests that will help you go deeper into how your personality traits affect your personal growth, relationships, and career. With the specialized tests, you’ll be able to answer specific questions, like:

  • How well do I understand my own emotions?
  • What does my dark side look like?
  • Am I a perfectionist?
  • How can I better understand my relationship with my partner?
  • How can I connect with my partner on an even deeper level?
  • Which job field fits me best?

The third package (All Premium Profiles + Specialized Tests) gives you access to all 16 e-books, so you can learn all that there is to know about every personality type. You’ll also get access to the specialized tests.

After buying, you’ll have instant online access to your Premium Profile, as well as the Premium Profiles for all 16 personality types, depending on which package you purchased. You can read the e-books online on any device or download them as PDFs for offline use. You’ll receive an email with a link to download your personal copy of the e-books that you’ve purchased. The e-books are yours to keep forever once you’ve downloaded them.

If you also purchased the specialized tests, you’ll be able to access them online instantly too. You’ll have unlimited access to these assessments for one year and will be able to revisit them as many times as you’d like.

Nope, what you see is what you’re charged. No matter which package you choose, you’ll pay a one-time payment with no sneaky renewals or hidden fees. Of course, you are free to upgrade your package at any time if you so desire.

You can download your Premium Profile as a PDF file immediately after purchasing it. You’ll also have online access to it through your 16Personalities Profile. If you also buy the specialized tests, you’ll have online access only for one year from when you purchase.

We didn’t slap this test together for the fun of it. Our research-backed personality model incorporates the latest advances in psychometric research, combining time-tested concepts with robust, highly accurate testing techniques.

Since 2011, we’ve been studying personality types and their influence on a successful life. As a result, our free personality test has been taken more than half a billion times and translated into 37 languages, making it the most translated major personality test available on the internet today.

Offering our test for free is precisely why we’re able to make it highly reliable and accurate – because the respondent samples are so large. If you’re interested, learn more about our open approach to validity.

Your Premium Profile is way more than a full-length e-book. In addition, you’ll get immediate access to extra online exercises that will help you dive deeper into the premium content. You can access these exclusive exercises in the online version of the e-book at any time, from any device (phone, tablet, laptop, or desktop).

Plus, you’ll have the ability to comment on premium content and discuss your insights with other premium members. Ask questions, exchange advice, and connect with like-minded souls who are just as interested in personal and professional growth.

Of course! You’re protected by our no-questions-asked, 100% money-back guarantee. If you don’t get exactly what you expect – for any reason – simply e-mail us at within 30 days, and we’ll refund your money.

Some of our happy customers

From isolated and misunderstood to validated, affirmed, and energized

Join the 130,000+ people who’ve continued their journey to personal growth.

Advocate Premium Profile


Advocate Premium Profile + Specialized Tests


All Premium Profiles + Specialized Tests

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Risk-Free, 100% Money-Back Guarantee

If you don’t get exactly what you expect, just e-mail us at within 30 days, and we’ll refund your money – no questions asked.