Your journey to self-discovery is just beginning…
…and you know it’s a path worth pursuing.
You’ve tried to be more like them.
You’ve tried to be more normal.
You’ve tried to fix yourself.
But, Advocate, you’re not broken.
You just learned that your personality type is the rarest of all and that Advocates like you brim with quiet passion, thrive on creating solutions that impact the greater good…and tend to push themselves to the point of burnout.
And that’s just scratching the surface.
The more you understand about the way you tick, the more confident, comfortable, and compassionate you can be as you shed lifelong labels, strengthen your relationships, and explore the things that give you meaning and purpose.
That’s where we come in – to help you gain a deeper understanding of who you are, put your gifts to work, and unleash your potential, so you can fully show up for the people and causes that you care about.
Your uniqueness isn’t a flaw – it’s your superpower. And when you embrace it unconditionally, you can develop more fully into the person you’re meant to be. Consider this your key to unlocking the growth that may have been stalled by feelings of self-doubt and misunderstanding.
Advocate Premium Profile
One-time payment
Perfect for beginners – gain a deeper understanding of who you are, so you can put your gifts to work.
What You’ll Get:
- 285-page e-book – keep forever
- 1-year access to online content
Advocate Premium Profile + Specialized Tests
One-time payment
Your in-depth field guide – fully understand your true self and unlock your greatest potential.
What You’ll Get:
- 285-page e-book – keep forever
- 1-year access to online content
PLUS – 25+ Specialized Tests
- Personal growth specialized tests
- Career growth specialized tests
- Relationships specialized tests
All Premium Profiles + Specialized Tests
One-time payment
The complete package – access our entire repository of personality type knowledge and grow into the person you’re meant to be.
What You’ll Get:
- 285-page e-book – keep forever
- 1-year access to online content
PLUS – 25+ Specialized Tests
- Personal growth specialized tests
- Career growth specialized tests
- Relationships specialized tests
PLUS – All Types’ Premium Profiles
- All 16 e-books – keep forever
- 1-year access – all personality types
All profiles include
- Saved test results
- Customizable avatar
- Option to invite friends
- Feature for connecting with others
- Discussion forums
- Strategies for improvement
- Insight of the day
- Detailed mastery plan
- Gift codes
- Newsletter (optional)
- Ability to retake test and track changes
- New article notifications
- New survey notifications
- Access to 100s of articles and surveys
What you’ll find inside
Take a deep breath, Advocate. Your world is about to make a whole lot more sense as you dive into chapters, tips, and advice on:
Personal Growth
Searching for a sense of purpose? Get to know what motivates you deep down – so you can create your own path forward.
Career
Looking for a meaningful career? We’ll help you find a professional path that lights you up – and suits your values.
Romantic Relationships
Longing for true love? Learn to bring your greatest gifts to your romantic relationships – and connect with any personality type.
Friendships
Craving more connection? We’ll help you find kindred spirits (they’re out there, we promise!) and cultivate deep friendships.
Parenthood
Focused on raising happy, purpose-driven kids? Find out ways to help your children grow into their gifts and passions.
Academic Path
Need to reconnect with your love of learning? Turn curiosity and imagination into your greatest learning tools.













Some packages include specialized tests
Personal Growth
12 tests
Understand, accept, and honor who you are…while revealing the path to growing into who you want to be. See how well you recognize your own and others’ emotions with the Emotional Intelligence Test – or explore your dark side with the Dark and Light Side Test.
Career
13 tests
Explore professional paths that give you meaning and purpose. Find out which job fields likely fit you best with the Job Preferences Test. Plus, to advance in your current career, gain insight into your unique leadership style with the Leadership Styles Test.
Relationships
6 tests
Create more fulfilling, authentic connections, both romantic and otherwise. See why some relationships sizzle and others fizzle with the Romantic Fulfillment Test. Or use the Parenting Styles Test to get insight into your parenting style – whether you have kids already or not.
Frequently asked questions
The free personality test that you took provides some fantastic insights, but you’ve only seen 5% of what we can show you. Your Premium Profile holds the remaining 95% of insights into your personality type and goes way deeper than what you’ve already read. If you genuinely want to understand yourself and grow into the best version of yourself, then upgrading to the Premium Profile is a must. Think of it as your roadmap toward a happier, more successful, and more versatile you.
One of the most frequent responses from people after they take our personality test is, “I wish I had found this sooner.” For you, sooner is today, and that makes today the best time to upgrade to the Premium Profile. Today, you can take your happiness, success, and confidence into your own hands.
The first package (Premium Profile) gives you immediate access to the e-book for your personality type.
The second package (Premium Profile + Specialized Tests) gives you access to your e-book as well as 25+ specialized tests that will help you go deeper into how your personality traits affect your personal growth, relationships, and career. With the specialized tests, you’ll be able to answer specific questions, like:
- How well do I understand my own emotions?
- What does my dark side look like?
- Am I a perfectionist?
- How can I better understand my relationship with my partner?
- How can I connect with my partner on an even deeper level?
- Which job field fits me best?
The third package (All Premium Profiles + Specialized Tests) gives you access to all 16 e-books, so you can learn all that there is to know about every personality type. You’ll also get access to the specialized tests.
After buying, you’ll have instant online access to your Premium Profile, as well as the Premium Profiles for all 16 personality types, depending on which package you purchased. You can read the e-books online on any device or download them as PDFs for offline use. You’ll receive an email with a link to download your personal copy of the e-books that you’ve purchased. The e-books are yours to keep forever once you’ve downloaded them.
If you also purchased the specialized tests, you’ll be able to access them online instantly too. You’ll have unlimited access to these assessments for one year and will be able to revisit them as many times as you’d like.
Nope, what you see is what you’re charged. No matter which package you choose, you’ll pay a one-time payment with no sneaky renewals or hidden fees. Of course, you are free to upgrade your package at any time if you so desire.
You can download your Premium Profile as a PDF file immediately after purchasing it. You’ll also have online access to it through your 16Personalities Profile. If you also buy the specialized tests, you’ll have online access only for one year from when you purchase.
We didn’t slap this test together for the fun of it. Our research-backed personality model incorporates the latest advances in psychometric research, combining time-tested concepts with robust, highly accurate testing techniques.
Since 2011, we’ve been studying personality types and their influence on a successful life. As a result, our free personality test has been taken more than half a billion times and translated into 37 languages, making it the most translated major personality test available on the internet today.
Offering our test for free is precisely why we’re able to make it highly reliable and accurate – because the respondent samples are so large. If you’re interested, learn more about our open approach to validity.
Your Premium Profile is way more than a full-length e-book. In addition, you’ll get immediate access to extra online exercises that will help you dive deeper into the premium content. You can access these exclusive exercises in the online version of the e-book at any time, from any device (phone, tablet, laptop, or desktop).
Plus, you’ll have the ability to comment on premium content and discuss your insights with other premium members. Ask questions, exchange advice, and connect with like-minded souls who are just as interested in personal and professional growth.
Of course! You’re protected by our no-questions-asked, 100% money-back guarantee. If you don’t get exactly what you expect – for any reason – simply e-mail us at support@16personalities.com within 30 days, and we’ll refund your money.
Some of our happy customers
Becoming who I’m meant to be
“I’ve spent years trying to convince and force myself to be more like others, because I thought that’s what it took to be successful. Now I realize there’s a specific way I can contribute my talents, and it feels empowering! I look forward to growing into who I’m meant to be.”
From skeptic to believer
“Naturally skeptical yet having heard of this profile from several sources, I decided to give it a shot to prove to myself it was going to be loose and trivial. Boy, was I ever surprised. The profile was by far the most accurate thing I have ever read regarding my personality. Truly eerie.”
I now accept myself
“I opened doors into my own personality that I recognized but never fully understood! I have sensed things about myself that made me feel ‘different’ or ‘difficult,’ which I can now accept with open arms. I welcome the insights given to me about future paths. Thank you!”
Feeling vindicated
“I feel like I have been vindicated. Like someone finally gets me, and I’m not a weirdo. I appreciate the thorough research that these guys have done to help us live our best lives. I now have hope and am determined to be happier than ever!”
Would have paid much more
“The Premium Profile was super helpful. It helped me make sense of my emotions and desires in given circumstances. The most insightful information was revealing an optimal career path. I would have paid twice or three times for this much data about myself.”
Better understanding of my relationship
“The Premium Profile is amazing and crazy accurate! It has helped me understand my relationship with my boyfriend so much better. Wow! I also got a better insight into my weaknesses and strengths. I’ve been talking about this profile all week!”
Learned more in a day than in years before
“I’ve spent so much time wondering what’s truly part of my personality. Within a day, I’ve confirmed more about myself than I have done in years of self-analyzing. I gained awareness of my weaknesses and now follow my intuition with confidence.”
Useful throughout my entire life
“The Premium Profile has given me so many ideas when it comes to my personal development. I felt as though someone had been reading my mind. The rewards from this profile will continue throughout my life. Such a valuable tool for self-evaluation and real introspection.”
Like a map of yourself
“I have never felt more in touch with myself than reading what makes me tick in this profile. It was like I found myself all over again. It was worth the read and worth the money. Everybody should invest in their profile. It’s like a map of yourself!”
I now feel at peace
“The Premium Profile has confirmed the truth about me – so many things make perfect sense to me now. I feel at peace. I have the tools and a guide to redefine my life and unlock my true purpose.”
Incredibly accurate
“I have never seen such an incredibly accurate description for, well…anything to do with personality…ever! I could only imagine how much work and time went into something like this. Thank you so much for the hard work you put in, this is just insane guys, seriously!”
Crystal-clear vision
“Being brilliant but unable to stay in a job or relationship for long had left me feeling unappreciated and unloved. The Premium Profile has given me a crystal-clear vision of how to deal more successfully with myself and others. My future looks bright to me instead of bleak and barren.”
Like a manual for myself
“The Premium Profile provides enough material that I feel like I finally have a ‘Kelvin Manual.’ My girlfriend and I are now using both our Premium Profiles to get to a crystal-clear level of understanding for one another.”
Renewed faith in my future
“After reading my Premium Profile, I can finally communicate and explain myself better. I have a new perspective into my relationship, and now we work much better together. I have a calmer mind – now I know what I NEED to be happy. You gave me my faith in the future back.”
From isolated and misunderstood to validated, affirmed, and energized
Join the 130,000+ people who’ve continued their journey to personal growth.
Advocate Premium Profile
Advocate Premium Profile + Specialized Tests
All Premium Profiles + Specialized Tests
Risk-Free, 100% Money-Back Guarantee
If you don’t get exactly what you expect, just e-mail us at support@16personalities.com within 30 days, and we’ll refund your money – no questions asked.
Discover how to leverage your Advocate traits to help you grow as a person – and get where you want to go, despite the bumps in the road.
Learn what five sources you draw motivation from and get pointers on living your best life in a balanced, holistic way, to avoid falling victim to your “dark side.”
Plus, access helpful exercises aimed at overcoming the challenges that you’re most likely to encounter as an Advocate, ranging from simple to-do lists to captivating scenarios.
Get better at navigating the professional world and achieving your professional goals without compromising your integrity.
Many of your values and ideals are likely at odds with what most people seek in their careers, so deeply understanding your inner core is vital in order to avoid getting thrown off the right path.
The personal knowledge that this chapter brings is even more important if you’re drawn to a more unorthodox path – such as that of an entrepreneur or nonprofit professional.
There are few things Advocates take more seriously in life than finding their soul mates, and the more intimate your knowledge of your personality type, the healthier and happier your intimate relationships can be.
This chapter will prepare you for romance. Learn how different personality types approach intimacy, what they seek in potential partners, and what they’re likely to expect from you in all stages of loving relationships.
Whether you’re actively looking for a partner or have spent many years in a relationship, this knowledge is enlightening.
Learn how to find and develop meaningful, fulfilling friendships with every personality type.
While your friendships can often reach a depth that many other personality types find difficult to imagine, your inner fire can also become a destructive force if not wielded carefully.
We help you explore core trends in Advocate friendships and discuss how you can use your strengths to develop the types of friendships that you’ve been longing and searching for all your life.
Few challenges in life are as maddeningly difficult yet exhilarating as being a parent.
In this chapter, you’ll discover your strengths and potential as a parent during each stage of child development, from infancy to adolescence, and explore ways you can use these strengths to achieve balance in your complex and ever-changing relationship with your child.
Get tips for remaining in touch with your true self and strengthening the bond between you and your child, as well as the knowledge to make parenthood clearer, easier, and less stressful.
Explore how your personality traits can help or hinder your educational pursuits, why Advocates learn the way they do, and how to best use this understanding to your academic advantage.
But this chapter isn’t just for those enrolled in formal education.
Advocates are curious, passionate, and relentlessly idealistic – all qualities that can make it hard to reconcile a desire for personal transformation with the career-oriented focus of so many accredited programs. That’s why we go beyond school and explore your attitudes and potential across a lifetime of self-directed learning.