The U.S. Political Personality (II): Voter Involvement

In our exploration of all things political by way of the personality, we continue the series by digging deeper into who the American voter is, how involved are they in campaigns, and do they vote because of a candidate’s policies or because they have the best chance of winning. If you have missed the first part of this series, “Parties”, you can find it here.

Voting History and Intent

Before we proceed, a quick note regarding some of the charts below. Any figures that include previous voting data are drawn from a subset of respondents that were at least 22 years old at the time of taking this survey. Charts that focus on this election season include all respondents aged 18 or more. And of course, only answers submitted by respondents from the United States were counted.

Let’s start with the Roles. Perhaps surprisingly, Diplomats are the most likely group both to have voted in the past (85%) and to vote again this year (83%). It is usually Sentinels who carry the banner of civic responsibility, but this time they fall behind, even if not by much (81% and 82% respectively). If we take our previous studies into account, it seems that whereas Sentinels tend to be the most active voters overall, Diplomats (and to a lesser extent Analysts) surpass them when the presidency is on the line.

Looking at Strategies, it makes sense that those with the combined Introversion and Turbulent traits (the Constant Improvement Strategy) would more likely choose a candidate because of policy. Policy is about ideas, philosophies, strategies, and other things that require thoughtful consideration. Thinking is often done alone and Introverts, especially Turbulent ones, spend more time mulling over things before acting than their more action- and winning-oriented Extraverted and Assertive counterparts.

now available), we will discuss how personality traits correlate with individual candidate preferences. Regardless of whether you feel the Bern, aim to be Stronger Together, or think America needs to be Made Great Again, we are sure you will find the insights interesting. For now, please feel free to leave a comment below!

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